"The Sustainability Imperative" - Harvard Business Review
In an article titled The Sustainability Imperative, found in the May 2010 issue of the Harvard Business Review, authors, David A. Lubin and Daniel C. Esty, discuss the emerging megatrend that is the Sustainability Movement.
Lubin and Esty make the point that corporations are “flailing around, launching a hodgepodge of initiatives without any overarching vision or plan” because executives believe there is not yet a clear roadmap for these initiatives. Lubin and Esty go on to point out that there IS a roadmap to implementing sustainability initiatives, by following the well-traveled steps of implementation measures from past megatrends. The sustainability movement itself is emerging, but adoption of new technologies and best practices is not.
According to the article:
"Soon companies will have a clear sense of what it means to manage sustainability as a business megatrend. Best practices will emerge, and sustainability scorecards will allow companies to track cost and risk reduction as well as evaluate value-creation activities. As environmental data become richer and more accurate, companies will be able to chart their impacts in financial terms—making it easier for market analysts to identify the firms positioned to deliver an eco-premium. In this new world, the sustainability strategy imperative will be systematized and integrated into the day-to-day practices of firms of all sizes in all industries. Like the IT and quality megatrends, sustainability will touch every function, every business line, every employee. On the way to this future, firms with a clear vision and the execution capabilities to navigate the megatrend will come out ahead. Those that don’t will be left by the wayside."
Since energy is the single-largest operating expense in a typical business that remains unmanaged, JouleX is at the ready to help forward thinking enterprises lead the charge into Sustainability Best Practices surrounding energy consumption. Get visibility and control of that operating expense by implementing the JouleX Energy Management System.
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