Posted by Ida Davidson on Wed, Jan 11, 2012 @ 07:02 AM
We are excited to be included in Venture Atlanta's list of Five Companies to Watch in 2012! With 2011 behind us (an exceptional year in its own right), the JouleX team plans to build on the momentum we've already gained to propel our company to the top of the Enterprise Energy Management industry.
An excerpt from Venture Atlanta's article:
Energy consumption is one of the most unmonitored business expenses. With the ubiquity of computing and digital and electronic storage – whether with data sources, computing resources, or cloud storage – businesses are experiencing ever higher levels of energy consumption which in turn escalates the need to manage that consumption and the costs associated more closely.
“JouleX is involved in a huge sector and focused on a massive market opportunity,” says Dale Kirkland, senior vice president of SVB Financial Group in Atlanta. “It’s a very interesting company and concept coupled with a proven management group.”
Want to see what the fuss is all about? Request a free demo of JouleX Energy Manager.
Posted by Ida Davidson on Wed, Dec 14, 2011 @ 02:04 PM

Data Center Detour: The Quickest Route to Energy Transparency and Efficiency, an article by our Sustainability Officer, Mark Davidson, was recently featured on Data Center Post. In this article, Mark discusses the explosive growth in the data center industry and the challenges that growth presents.
We encourage you to stop by Data Center Post and share your thoughts on this article.
Posted by Ida Davidson on Fri, Dec 09, 2011 @ 10:57 AM

In a press release this morning, Verdantix announced the release of its report: Green Quadrant Energy Management Software (Global) 2011. JouleX is excited that our energy management platform, JouleX Energy Manager, was among the Top 15 in the industry.
From the release:
"Fast-moving new entrants to the enterprise-scale, energy management software market include C3, Hara, Infor, JouleX and SAP. These software suppliers, many of whom entered this market in the last 3 years, have strong product roadmaps and innovation strategies which bode well for the future. Equipment and services firms Johnson Controls, Pace Global and Schneider Electric offer energy management solutions which are well-aligned with market demand for energy data management and delivery cost savings as well as pure technology-enablement."
Posted by Ida Davidson on Wed, Nov 30, 2011 @ 12:14 PM
JouleX is proud to announce our inclusion in the third annual Global Cleantech 100, a list of the top 100 private companies in clean technology. Of this year's Global Cleantech Top 100, Gizmag has named JouleX among the Top 10 most innovative companies on the list, saying:
"JouleX [...] energy management software can identify all devices on a network without requiring agents. This simplifies the installation and reduces maintenance. It can monitor lighting and air conditioning systems, and also has a rather good name."

According to Global Cleantech, the top 100 results are "collated by combining proprietary Cleantech Group research data, with over 6,000 nominations and specific input from an expert panel, these companies represent the most innovative and promising ideas in cleantech – the companies that are best positioned to solve tomorrow’s clean technology challenges."
Our thanks goes out to the Cleantech Group and to Gizmag for this reconition.
Posted by Ida Davidson on Tue, Nov 15, 2011 @ 08:58 AM
"Industry Perspectives is a content channel at Data Center Knowledge highlighting thought leadership in the data center arena."
Today the highlighted piece, PUE is DEAD: The Case for Performance Per Watt, was written by Mark Davidson, the JouleX Sustainability Officer.
An exerpt from the article:
Power Usage Effectiveness (PUE) has been called “The Holy Grail” of data center energy metrics so often that we actually found it impossible to find out who coined the term. As time, technology and sustainability efforts evolve, the PUE metric is no longer the stopping point for energy efficiency measurement, but it has become just one more piece in the larger picture.
What does PUE do? It measures how much of the energy entering a data center facility is used to power the computing devices within, versus the amount used for cooling and overhead of the facility. That’s it.
Read the full article here: PUE is DEAD: The Case for Performance Per Watt
Posted by Player Pate on Wed, Sep 14, 2011 @ 02:03 PM
In the face of such intense pressure from many different directions, few CIOs attempt to argue against improving energy management practices. The question is how?
The article outlines the phases on an energy management maturity model for CIOs as they work toward making better use of electrical power. The model covers the JouleX principles of monitoring, analyzing and controlling energy.
JouleX is mentioned and JouleX CEO Thomas Noonan is quoted in the Forbes piece:
"Analytics is the second phase of the maturity model in which the data collected in the visibility phase is put to use in a variety of ways. The first thing to look for, of course, are what Joulex CEO Thomas Noonan calls dead servers, servers that are less than 15 percent utilized and consuming more than 70 percent of their rated energy. 'If we see a server being utilized at 15% I can take the power level down to about 20%, not impact the processing efficiency of that processor at all,' said Noonan. 'Do that across 10,000 servers dynamically and you’ve just saved a boatload of energy."
This is a great read for CIOs just getting started with an enterprise energy management program. Because as the article states, "Having a fully realized energy management capability that covers every piece of equipment and every application could be overkill for most data centers. But if a CIO is not implementing at least some of the capabilities described in this model, you can bet a significant amount of money is being wasted."
You can read the entire Forbes article here.
Posted by Player Pate on Mon, Aug 01, 2011 @ 03:23 PM

New statistics are showing that while consumers across the globe may still be leaving their light switches on, data centers are saving a bit more on electricity.
According to an independent report performed by Stanford University civil and environmental engineering department consulting professor, Jonathan G. Koomey, Ph.D., electricity use in data centers has been lagging in the past five years, as opposed to 2000 to 2005, when data center electricity use doubled. From 2005 to 2010, electricity use rose about 36 percent in the U.S., and 56 percent worldwide.
The article goes on to say...
Nowadays, there are a number of methods to help data centers save exponentially on energy usage. In addition to virtualization and innovative designs such as hot and cold aisles of equipment, some data centers are turning to monitoring software.
For example, as reported by TMCnet, one company, JouleX, introduced new software that centrally monitors and controls the energy usage of any networked device in a data center – from core routers and switches to storage and power distribution units. Without the need for client-side agents or hardware meters, the software uses a unique discovery method to automatically find every device on the corporate network and then get a global view of energy consumption.
Yoy can read the full Green Technology World by TMCnet article here.
Posted by Player Pate on Thu, Jun 23, 2011 @ 11:42 AM
Matt Laherty blogs about the steps to take in order to measure the power consumption within disparate parts of an organization. This is a brilliant concept and can not only bring awareness to energy conservation and enterprise sustainability but promote healthy internal competition while saving the company . money.

"Step 2. Select an Energy Monitoring Application That Can Collect the Data
Now that your Cisco EnergyWise enabled network can query power consumption for the whole building, deploy a software package that can give you a simple graphical interface to configure, collect and report energy use information.
There are several packages available today and more are in the works.
At this point we have a variety of product specific management tools deployed, but to date we have only one that can manage and monitor a complete Cisco EnergyWise deployment. This application is from JouleX."
Click here to read the full blog and more from Matt.
Posted by Player Pate on Thu, Jun 23, 2011 @ 11:34 AM

Posted by Matt Laherty on Jun 9, 2011 12:25:08 PM

Matt Laherty recently published a blog that describes his experience using the JouleX Mobile application with Cisco EnergyWise to regulate the energy consumption of his office devices from anywhere, at anytime. Complete with photos of the solution in action, it's great read.
I encourage anyone interested in a simple, practical example for reducing energy consumption within their organization to read this.
Click here to read the original article and to follow Matt's blog.
Posted by Player Pate on Fri, Jun 10, 2011 @ 02:53 PM
JouleX– an Atlanta tech startup promising a way to cut energy consumption and reduce costs at large data centers by about half– closed a $17 million round of financing, the company announced today. Investors included: Sigma Partners, Flybridge Capital Partners and Intel Capital, along with earlier investors Target Partners and TechOperators.
The U.S. EPA has not updated national statistics about how much power data centers are using in the country, in years. However, in 2007 the agency estimated that in a year, the nation’s servers and data centers consumed about 61 billion kilowatt-hours (kWh) or 1.5 percent of total U.S. electricity, costing around $4.5 billion for electricity alone. The EPA at that time, predicted national energy consumption by servers and data centers would double by 2011 to more than 100 billion kWh, representing a $7.4 billion annual electricity cost.
A recent survey by The Uptime Institute found 36 percent of data center operators and owners believe they’ll run out of space to add the power and cooling systems they need in their facilities by the end of 2012.
It’s not really a surprise that IT infrastructure is pushed to the limit, and energy consumption by data centers is on the rise, now. In general, businesses are relying more heavily on IT for operations, telecommuting and the like, and consumers’ appetite for features that require greater bandwidth and storage capacity — like mobile video, real-time data access and personal data storage in the cloud— is on the rise.
According to the JouleX’s website, its JEM for Data Centers product:
“…Measur[es] dynamic energy consumption and utilization of any device attached to the network, and supports devices such as physical and virtual servers, core routers and switches, storage, power distribution units (PDUs) and others.”
Joulex faces competition from a variety of companies that want to cut energy cost and consumption in large data centers. Some of these — from Calxeda to VMWare — could be competing in the sense that they want a piece of a data center’s budget. However, they could just as likely turn out to be collaborators whose technology works with Joulex solutions. (Calxeda, formerly Smooth-Stone, shares some investors with Joulex.)
Read the entire including profiles of each investor here.