In the face of such intense pressure from many different directions, few CIOs attempt to argue against improving energy management practices. The question is how?
The article outlines the phases on an energy management maturity model for CIOs as they work toward making better use of electrical power. The model covers the JouleX principles of monitoring, analyzing and controlling energy.
JouleX is mentioned and JouleX CEO Thomas Noonan is quoted in the Forbes piece:
"Analytics is the second phase of the maturity model in which the data collected in the visibility phase is put to use in a variety of ways. The first thing to look for, of course, are what Joulex CEO Thomas Noonan calls dead servers, servers that are less than 15 percent utilized and consuming more than 70 percent of their rated energy. 'If we see a server being utilized at 15% I can take the power level down to about 20%, not impact the processing efficiency of that processor at all,' said Noonan. 'Do that across 10,000 servers dynamically and you’ve just saved a boatload of energy."
This is a great read for CIOs just getting started with an enterprise energy management program. Because as the article states, "Having a fully realized energy management capability that covers every piece of equipment and every application could be overkill for most data centers. But if a CIO is not implementing at least some of the capabilities described in this model, you can bet a significant amount of money is being wasted."
You can read the entire Forbes article here.
New statistics are showing that while consumers across the globe may still be leaving their light switches on, data centers are saving a bit more on electricity.
According to an independent report performed by Stanford University civil and environmental engineering department consulting professor, Jonathan G. Koomey, Ph.D., electricity use in data centers has been lagging in the past five years, as opposed to 2000 to 2005, when data center electricity use doubled. From 2005 to 2010, electricity use rose about 36 percent in the U.S., and 56 percent worldwide.
The article goes on to say...
Nowadays, there are a number of methods to help data centers save exponentially on energy usage. In addition to virtualization and innovative designs such as hot and cold aisles of equipment, some data centers are turning to monitoring software.
For example, as reported by TMCnet, one company, JouleX, introduced new software that centrally monitors and controls the energy usage of any networked device in a data center – from core routers and switches to storage and power distribution units. Without the need for client-side agents or hardware meters, the software uses a unique discovery method to automatically find every device on the corporate network and then get a global view of energy consumption.
Yoy can read the full Green Technology World by TMCnet article here.
JouleX– an Atlanta tech startup promising a way to cut energy consumption and reduce costs at large data centers by about half– closed a $17 million round of financing, the company announced today. Investors included: Sigma Partners, Flybridge Capital Partners and Intel Capital, along with earlier investors Target Partners and TechOperators.
The U.S. EPA has not updated national statistics about how much power data centers are using in the country, in years. However, in 2007 the agency estimated that in a year, the nation’s servers and data centers consumed about 61 billion kilowatt-hours (kWh) or 1.5 percent of total U.S. electricity, costing around $4.5 billion for electricity alone. The EPA at that time, predicted national energy consumption by servers and data centers would double by 2011 to more than 100 billion kWh, representing a $7.4 billion annual electricity cost.
A recent survey by The Uptime Institute found 36 percent of data center operators and owners believe they’ll run out of space to add the power and cooling systems they need in their facilities by the end of 2012.
It’s not really a surprise that IT infrastructure is pushed to the limit, and energy consumption by data centers is on the rise, now. In general, businesses are relying more heavily on IT for operations, telecommuting and the like, and consumers’ appetite for features that require greater bandwidth and storage capacity — like mobile video, real-time data access and personal data storage in the cloud— is on the rise.
According to the JouleX’s website, its JEM for Data Centers product:
“…Measur[es] dynamic energy consumption and utilization of any device attached to the network, and supports devices such as physical and virtual servers, core routers and switches, storage, power distribution units (PDUs) and others.”
Joulex faces competition from a variety of companies that want to cut energy cost and consumption in large data centers. Some of these — from Calxeda to VMWare — could be competing in the sense that they want a piece of a data center’s budget. However, they could just as likely turn out to be collaborators whose technology works with Joulex solutions. (Calxeda, formerly Smooth-Stone, shares some investors with Joulex.)
Read the entire including profiles of each investor here.
Atlanta-based data-center-efficiency startup JouleX has raised $17 millionfrom Sigma Partners, Flybridge Capital Partners, Intel Capital, Target Partners and TechOperators. As energy prices rise, energy generation facilities are stretched and hyperscale becomes normal, companies like JouleX should find it easy to spread their message.
As we reported yesterday, data center operators are increasingly running out of power or simply finding power costs consuming too great a percentage of the IT budget. Paired with increased computing demand that is forcing some build entirely new data centers, energy efficiency becomes an even bigger issue. To help save power and money, they’re looking at a number of options ranging from server consolidation to cloud computing.
As data center engineers from Facebook, Netflix and other large operators will no doubt discuss at Structure 2011 (now less than two weeks away), these issues are exacerbated at webscale because there is continuous heavy traffic across tens of thousands of servers.
JouleX is one of a handful of startup, including Racktivity and Viridity, and determined to solve the energy issue by monitoring the energy consumed by every device within a data center or across a network. The company’s flagship product, JouleX Energy Manager, takes a fairly unique approach to the problem by being agentless (i.e., there is no need to install anything on the monitored devices) and by incorporating a policy engine that actually governs energy usage based on user-defined rules.
JouleX, which has about 100 customers around the world, says it will use the new cash to further expand its global presence. In November, JouleX was among the first 12 winners of General Electric’s “ecomagination challenge,” which garnered it a share of the $55 million award.
Power trio: Jon VerSteeg, Tom Noonan and Tim McCormick of JouleX, which helps companies monitor and manage power consumption of networked devices.
Atlanta Business Chronicle - by Urvaksh Karkaria, Staff Writer
Intel Capital is among a group of investors pouring $17 million into JouleX Inc., an Atlanta startup that focuses on energy management technology.
JouleX will use the new capital to more than double its workforce and expand in four continents.
The startup helps companies monitor, analyze and manage the power consumption of network-connected devices, including PCs, printers, servers and networked devices and systems in data centers. “Energy is the single-largest operating expense in a typical business that remains unmanaged,” JouleX CEO Tom Noonan said.
The $17 million, raised from Intel Corp.’s venture capital arm, Sigma Partners and Flybridge Capital Partners, will help JouleX expand into new products and geographic markets and create nearly 100 jobs over the next 12 months.
JouleX’s quick and substantial raise is a testament to investor interest in the white-hot energy management space.
The company, which launched last spring, narrowed down the list of potential suitors — venture capital and private equity firms — from more than 120 to a dozen.
Sigma was an investor in Internet Security Systems Inc. (ISS), which Noonan launched on maxed-out credit cards and eventually sold to IBM Corp. for $1.6 billion For Intel Capital, the JouleX investment is financial — and strategic.
Intel invests in companies that offer disruptive technologies and encourage energy efficiency, said Charles Scott, director of software and services at Intel Capital.
“By giving corporate executives a snapshot of the energy usage of each device across the enterprise,” Scott said, “they will be able to clearly see the value of upgrading to the latest generation products, that are much more energy efficient.”
Energy management through low-cost technology, like the kind JouleX offers, drives efficiencies to the antiquated global energy market, DLA Piper attorney Jeff Leavitt said.
“Couple that with a strong management team, sustainable value proposition and large scalability, and you’ve got just the kind of opportunity investors like in venture companies,” said Leavitt, who represented JouleX on the raise.
JouleX software, which does not need to be installed on networked devices and systems, remotely monitors and analyzes energy consumption. The startup claims its software can cut up to 40 percent of a corporation’s IT-related power consumption.
“There is emerging demand for energy management products that span an entire organization,” Andrew Donoghue, analyst at The 451 Group, wrote in a research report. “JouleX is well-positioned to meet this need.”
JouleX is capitalizing on escalating energy prices and Corporate America’s need to cut expenses amidst sluggish revenue growth.
About 40 percent to 60 percent of electricity used by companies is wasted, as computers, printers and copiers are left on long after employees leave the office.
The world is gulping more power than ever before. Yet, the supply of fossil fuel, used to generate much of that power, is shrinking, Noonan said. That supply-demand imbalance is reflected in soaring energy prices.
The shift of consumers and corporations toward cloud computing is escalating demand for power-hungry data centers.
“Thirty new power plants will need to be built in the next five years, just to power new data centers coming on line in the United States,” Noonan said. “By 2013, the energy cost to operate a data center will exceed the capital cost of the equipment in it.”
That makes the data center industry a lucrative market for energy management technology. Data centers account for about 35 percent to 40 percent of JouleX revenues. The problem with a hot industry is everyone wants a piece of it.
JouleX is competing in a fragmented business, noted Simon Mingay, vice president of research at Gartner Research.
“A lot of vendors, large and small, have entered this space, approaching the capability from many different directions and making for an increasingly complex landscape,” Mingay said. Maintaining its niche will be an ongoing battle for JouleX. “If an enterprise is managing its energy management needs in a very siloed way, JouleX will struggle,” Mingay noted. Selling the concept of energy management in the United States — where power, so far, has been cheap and plentiful — is an uphill task. “Our cost of energy is cheaper here than anywhere else on the face of the Earth,” Noonan said.
While rapid growth is a good problem to have — it’s still a problem. “We’re scaling a business very, very fast here,” Noonan said. “It’s a challenge operationally.”
In an effort to scale, JouleX is tapping new customers and geographic markets. JouleX, which sells directly to large enterprises, is now negotiating with telecoms to offer energy management services to small and midsized businesses. Using this approach, the telecoms get to offer a value-added service to their customers. The software-as a-service model allows businesses to monitor and manage energy use for lower upfront cost.
Donoghue, with The 451 Group, is skeptical of JouleX’s strategy of chasing the small- to midsized business market.
“We believe [JouleX] is really focused on the data center and see this as their sweet spot,” he said. “The other offerings — PC power and enterprise energy management — are certainly lucrative markets, but don’t seem to be core to JouleX’s strategy.” JouleX’s modus operandi, Donoghue suggests, is to get a foot in the door through the PC power management business, and then build trust so it can get access to the company’s data center business.
Domestically, JouleX has expanded into government hot spot Washington; financial services hub New York; and California, where energy prices remain high and environmental regulations stringent. “We’ve been shipping special cars to California for the last 20 years,” Noonan quipped.
Overseas, Noonan sees potential in Europe and Latin America and Asia. Regulations, high energy prices and a concentration of multinationals make Europe an attractive market. Unreliable power infrastructure in Latin America increases the need for better energy management to take the pressure off the grid.
The tsunami and subsequent Fukushima Daiichi nuclear disaster shut down Japan’s nuclear power industry, Noonan said.
“That was 32 percent of the energy capacity of the world’s third-largest economy,” he said. “They’ve got to conserve energy.”
Background: Atlanta-based JouleX has developed software that helps companies monitor, analyze and manage the power consumption of network-connected devices, including PCs, printers and servers.
In the news: JouleX has raised $17 million from Intel Capital, Sigma Partners and Flybridge Capital Partners.
Employees: About 60
Projected 2011 revenues: About $10 million
Read the original article here.
A year ago, I had the pleasure of speaking with Thomas Noonan, CEO of JouleX, when his company had its coming out party at Interop (News - Alert) 2010. The company, having studied business energy utilization patterns, developed a network-based energy efficiency management system that collects near-real-time data from networks, creates energy profiles for all IP-based devices, and automates equipment shutdown during non-use periods to reduce energy costs and create a greener IT environment.
“We can reduce 40-60 percent of the overall energy consumption on a distributed IT network. Forty to sixty percent of a million dollars is real money, and we believe that kind of return is going to drive businesses to implement Joulex as a way to reduce energy costs, reduce the carbon footprint and reduce greenhouse gases,” Noonan noted in an interview.
This year, celebrating its first birthday, JouleX boasts nearly 70 customers and is already on the fourth release of its solution, driven largely by increased sustainability awareness and an understanding that energy is one of the greatest operating costs for any business.
“It’s been an incredible first year,” says Noonan. “I see JouleX on a similar if not faster growth curve than ISS.” (Noonan was previously chairman, CEO, and president of security firm ISS, which was bought by IBM (News - Alert) back in 2005.)
Noonan explains that the company’s latest major focus is the data center market – it just launched its Data Center Manager solution, specifically aimed at the energy needs of data center operators. He suggests many data centers are guilty of wasting as much as 50 percent of the energy they consume, largely due to about one-third of today’s servers consuming 80 percent of their rated power but processing at less than 30 percent of their capacity. That’s significant waste that can be turned into hard dollar savings.
Ironically, as businesses adopt virtualization strategies as a cost saving measure, Noonan believes the trend is only feeding the overall inefficiency of data centers.
“As servers are virtualized, people have lost visibility into how efficiently they are operating,” he explains. “Our goal is to bring visibility to what people are operating in their data centers.”
Most businesses monitor at the data center or branch circuit level, which doesn’t allow then to understand consumption at the server level. The JouleX system provides insight into not only how much energy each server consumes, but each application, allowing businesses to more design more efficient power schemes. For instance, if a server is only processing at 30 percent of its capacity, there is no need to provide power for 80 percent.
“Power is the Number One problem in every data center we go into,” he says. “You can cook a turkey on a switch when it’s powered up.”
Many large enterprises pay more than $1 billion in energy costs annually. A 40 percent reduction, thanks to more granular visibility into energy usage and consumption can have a significant impact on their bottom lines.
“That’s real money,” says Noonan.
JouleX believes that the key to achieving energy efficiency is bringing utilization and consumption into alignment. The JouleX system, an agentless service that requires no hardware meters and no changes to enterprise networks, brings that alignment to data centers reducing power waste, allowing them to enjoy a previously unimaginable level of cost savings and energy efficiency.
Click here to read the entire article and watch an interview of JouleX CEO, Tom Noonan.
Atlanta-based JouleX, Inc, has introduced software that will centrally monitor and control the energy usage of any networked device in a data center—from core routers and switches, to storage and power distribution units—with no client-side agents or hardware meters required.
Once JouleX Energy Manager (JEM) for Data Centers
is installed on a server, it uses a unique discovery method to automatically find every device on the corporate network—all within less than a day. There’s no downtime while you activate an agent on every piece of hardware. Then, it’s easy to access a global view of energy consumption on its main computer dashboard.
According to JouleX, JEM drives potential energy savings of as much as 50 percent. For example, JEM could be used to turn off all unused desktop computers and printers after office hours. Or put it to work passively to measure the energy consumption of devices and map them to their corresponding cost centers or organizational units.
"Many data center operators don't know how much power is used or where it's being used, in large part because they simply have not had the granular visibility into data center power and utilization," said Mark Davidson, Sustainability Officer, at JouleX. "JouleX Energy Manager for Data Centers combines active energy monitoring and dynamic energy measurement to provide unprecedented visibility into energy utilization and consumption—ultimately driving energy optimization. This type of energy intelligence allows us to revolutionize IT energy-efficiency in the data center."
JEM for Data Centers supports energy management and corporate sustainability initiatives through an extensive policy- and rules-based engine that doesn't require changes to network or security configurations. It performs four primary functions:
--Remotely discovers and measures energy consumption, costs, and carbon emissions for all network-connected devices and systems
--Analyzes and simulates energy reduction opportunities by any grouping (date, time, location, device, application, cost center, business unit)
-- Follows time-, location-, and event-based policies that you establish and controls energy use across your enterprise
-- Provides decision support, with interactive, drill-down reporting capability
JEM for Data Centers applies innovative Load Adaptive energy management technology. It will pinpoint “dead” and under-utilized servers that are consuming too much energy; and it will provide "power capping," to minimize the amount of energy supplied when hardware is idle or operating at less than full capacity.
Click here to read the full article.
Firm extends energy-management technology to data centers
Developer of energy-management solutions for enterprises, JouleX
announced a new product that enables data center operators to track in real time energy consumption of applications running on servers in their facilities.
That is only one of the myriad of things JouleX says its new Energy Manager for Data Centers can do. The tool measures consumption and utilization of energy by any network-attached device in the data center, including physical and virtual servers, core routers and switches, storage arrays, power-distribution units and more.
An added convenience is JouleX’s “agent-less” technology, which enables the tool to monitor the aforementioned devices without the need to install agent software.
Mark Davidson, JouleX sustainability officer, said in a statement that the issue the new solution sought to address was many data center operators’ inability to see power consumption and utilization by devices in their facilities at an appropriately granular level.
“JouleX Energy Manager for Data Centers combines active energy monitoring and dynamic energy measurement to provide unprecedented visibility into energy utilization and consumption—ultimately driving energy optimization,” he said.
The energy manager integrates with technologies by Cisco, Intel and VMware.
It works in concert with Cisco’s solution for energy management EnergyWise. It integrates with Intel’s technology or server load management and power capping.
Using JouleX Energy Manager together with VMware vCenter enables operators to move applications deployed on VMs to lower-cost data centers or more efficient server racks within a single facility.